Privacy Policy

Viper Online Marketing respects the privacy of individuals and is committed to handling personal information responsibly and in accordance with applicable Australian privacy laws.

This Privacy Policy explains how Viper Online Marketing (“Viper”, “we”, “us”, “our”) may collect, use, store, disclose and protect personal information obtained through our website and in the course of providing our services.

1. Personal Information We May Collect

The types of personal information we may collect depend on your interactions with us and may include:

• your name;
• business or company name;
• email address;
• telephone number;
• information you provide through website enquiry or lead forms;
• information contained in correspondence or communications with us;
• information reasonably required to provide services requested by you; and
• technical information generated through normal operation and security of our website and hosting systems.

We generally do not seek to collect sensitive personal information through our website. You should not provide sensitive personal information through our website forms unless it is reasonably necessary for your enquiry.

2. How We Collect Personal Information

We may collect personal information directly from you when you:

• submit an enquiry or lead form through our website;
• contact us by telephone, email or other communication;
• request a quotation or information about our services;
• engage us to provide services; or
• otherwise provide information to us in connection with our business.

We may also receive information from our clients, service providers or third-party platforms where reasonably necessary to provide services or administer client accounts.

3. Why We Collect Personal Information

We may collect, hold and use personal information for purposes including:

• responding to enquiries and requests;
• providing quotations and information about our services;
• communicating with clients and prospective clients;
• providing and administering our services;
• establishing, configuring and managing websites and digital services;
• establishing, configuring and administering client advertising and analytics accounts;
• providing website hosting, domain, digital marketing, search engine optimisation and related services;
• billing and account administration;
• maintaining the security and operation of our systems and website;
• responding to complaints, disputes or legal matters;
• complying with applicable laws and legal obligations; and
• other purposes reasonably related to the services we provide.

We do not sell personal information or customer contact lists to third parties.

4. Website Enquiry and Lead Forms

When you submit an enquiry or lead form through our website, we may collect the information you provide so that we can respond to your enquiry, provide requested information, prepare a quotation or communicate with you about relevant services.

You should only provide information reasonably necessary for us to respond to your enquiry.

5. Client Google, Analytics and Advertising Accounts

As part of providing digital marketing and related services, Viper Online Marketing may establish, configure, access or administer third-party accounts and services on behalf of our clients.

These may include services such as Google Analytics, Google Ads, Meta and Facebook business or advertising platforms and other digital services requested by a client.

Where we access or process information through these platforms on behalf of a client, we do so for the purpose of providing the services requested by that client.

Information contained within client-owned or client-controlled accounts may also be subject to the privacy policies, terms and data-handling practices of the relevant third-party provider.

Viper Online Marketing does not claim ownership of personal information merely because we access or process it while administering a client’s account.

6. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to provide our services or operate our business, including to:

• employees and authorised personnel;
• contractors and subcontractors assisting us in providing services;
• website hosting and technology providers;
• domain name registrars and related service providers;
• software and cloud service providers;
• Google, Meta and other advertising, analytics or technology platforms where relevant to services requested by a client;
• professional advisers such as accountants, insurers or legal advisers where reasonably necessary; and
• government authorities, regulators, courts or other parties where required or authorised by law.

We do not disclose personal information to unrelated third parties for their own independent marketing purposes unless authorised by the individual or permitted by law.

7. Contractors and Service Providers

Viper Online Marketing may use contractors, subcontractors and external service providers to assist in delivering our services.

Where reasonably necessary, these parties may be provided with access to information required to perform the particular services for which they have been engaged.

We take reasonable steps appropriate to the circumstances to ensure that personal information provided to service providers is handled appropriately and only for relevant business purposes.

8. Overseas Service Providers

Some third-party technology platforms, cloud services, contractors or service providers used by us or by our clients may operate or store information outside Australia.

As a result, personal information may in some circumstances be processed, accessed or stored outside Australia.

The countries involved may vary depending on the particular service provider, platform and service being used and may not always be practicable for us to identify in advance.

Where Australian privacy law applies to an overseas disclosure made by us, we will take reasonable steps required by applicable law in relation to that disclosure.

9. Client Responsibilities

Where a client provides personal information to Viper Online Marketing for the purpose of providing services, the client is responsible for ensuring that it is authorised to provide that information to us and that its collection and use complies with applicable privacy laws.

Where we administer websites, advertising platforms, analytics systems or other digital services on behalf of a client, the client remains responsible for its own privacy obligations, privacy notices, consent requirements and the lawful collection and use of personal information through its business and digital properties.

10. Storage and Security

We take reasonable steps appropriate to our business and the nature of the information to protect personal information in our possession or control from misuse, interference, loss, unauthorised access, modification or disclosure.

These measures may include access controls, password protection, secure systems, reputable hosting and technology providers and other reasonable technical and organisational security measures.

However, no internet transmission, website, electronic communication or data storage system can be guaranteed to be completely secure.

11. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, to provide and administer our services, maintain appropriate business records, resolve disputes and comply with applicable legal obligations.

Where personal information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate and subject to any applicable legal or business record-keeping requirements.

12. Access to Personal Information

You may contact us to request access to personal information we hold about you.

We will respond to requests in accordance with applicable privacy laws and may need to verify your identity before providing access.

There may be circumstances in which access may be refused or limited where permitted or required by law.

13. Correction of Personal Information

If you believe personal information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, you may contact us and request that it be corrected.

We will take reasonable steps to correct personal information where appropriate and required by applicable law.

14. Third-Party Websites and Services

Our website or services may contain links to, integrate with or use websites, platforms, applications or services operated by third parties.

Viper Online Marketing does not control the privacy practices of independent third parties. Your use of those services may be subject to the privacy policies and terms of the relevant provider.

You should review the privacy policies of third-party services where appropriate.

15. Cookies and Website Technologies

Our website and the systems used to operate it may use cookies or similar technologies that are necessary for website functionality, security, administration or normal technical operation.

A cookie is a small data file that may be stored on your device when you visit a website.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the operation or functionality of some websites.

16. Marketing Communications

If we send you a marketing communication, we will do so in accordance with applicable Australian law.

You may ask us to stop sending marketing communications to you at any time.

Operational, account, billing, security or service-related communications may still be sent where reasonably necessary in connection with services you have requested or purchased.

17. Data Breaches

If we become aware of a data breach involving personal information, we will assess and respond to the incident in accordance with applicable legal requirements.

Where notification is required under applicable law, affected individuals and the relevant regulatory authority will be notified as required.

18. Privacy Complaints

If you have a concern or complaint about the way Viper Online Marketing has handled your personal information, please contact us using the contact details published on our website.

Please provide sufficient information for us to understand and investigate your concern.

We will review privacy complaints and respond within a reasonable period.

If you are not satisfied with our response and the Privacy Act 1988 (Cth) applies to the matter, you may have the right to make a complaint to the Office of the Australian Information Commissioner.

19. Changes to This Privacy Policy

We may amend this Privacy Policy from time to time to reflect changes to our business, services, technology, information-handling practices or applicable legal requirements.

The current Privacy Policy will be made available on our website.

20. Contact Us

If you have questions about this Privacy Policy, wish to request access to or correction of personal information, or wish to make a privacy complaint, please contact Viper Online Marketing using the contact details published on our website.

Viper Online Marketing
Western Australia, Australia