According to an April 1, 2014 report in The Sydney Morning Herald, the price of apps in the Australian App Store are set to see a price increase:

“It comes almost three years after Apple was applauded for reducing its App Store pricing in Australia by up to 25 per cent, and follows recent accusations it has been shifting nearly $9 billion (US$8.1 billion) in untaxed profits from its Australian operations to Ireland over the past decade.

In an email sent on Tuesday to developers who create apps for Apple’s platforms, the company said it would make the changes to account for foreign exchange rates. They would take effect within 24 hours.

[…]

News of the price increase follows intense scrutiny of tech companies charging Australian consumers more for goods and services than their American counterparts, even when it is a digital product.”

Local businesses need not fear the price increase though. Working together with an experienced Perth app developer to create an app can still yield the results that you crave for. Of course, the success of your app depends on how well it addresses the needs of your customers. That in mind, here are a few tips that can help you design an engaging app that will be downloaded over and over again:

Efficiency

Nobody likes having to wait in line, whether it be for carnival rides or paying for their purchases. This is especially true in our always-on-the-go society. If you notice that the lines in your store are getting long, try developing an app that allows people to place an order in advance. Afterwards, they can drop by, immediately claim the item(s), and be on their merry way.

Loyalty Program

Instead of trying to sell things outright all the time, why not create an app that functions as a loyalty program? Your customers can collect loyalty points based on how often they use the app, how much they spend on your products over the course of the month, etc. Not only does this feature help retain customers, it also helps the environment by eliminating the need for paper coupons.

Experts have found that the number of smartphone users is increasing exponentially throughout the world. Make sure that you tap into that deep market by having a creative team of Perth app developers like Viper Online design an app for your business.

(Source: Apple set to increase price of apps in Australia; Sydney Morning Herald; April 1, 2014)

This article was posted in Industry News.