You need online marketing to grow your bottomline.

The right kind of online marketing will enhance your online visibility and traffic, and improve awareness of your brand. It will also increase your clients and promote loyalty among your existing clients which will grow your business.

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Online Marketing for your Accounting Firm

There are many companies looking for your accounting services. People need you.

Can they find you online?

If you're stuck in your office, hoping that potential clients will come knocking at your door because they saw your ad placement in the yellow pages, then you might end up disappointed.

More and more people are looking for accounting firms online. They need your expertise and your services. Can they find you when they search on Google? If not, then you should be worried.

You need to integrate online marketing into your accounting practice right here, right now, so people can find you easily. But do you know where or even how to start?

Don't worry, we understand where you're coming from. We can help you.

As modern technology continues to develop and improve our lives, people have increased their online activities, as they're eager to maximise the Internet's full potential. In fact, many people have created online profiles. From Facebook and Twitter to LinkedIn—you name it; people are active in every social media platform!

As a result, traditional forms of advertising are gradually losing their effectiveness. Why give out flyers and brochures when most potential clients are searching for your firm online?

The majority of businesses know and understand this. Pretty much all of your colleagues are applying online marketing tactics to become more visible to potential clients. The results are great: they now get more visits than usual, and they close deals regularly. While you may want to apply online marketing tactics to your accounting firm as well, the problem is, you don't really know how it works.

Many online marketing agencies will claim that they can help you. They will lure you with terms like "credible" or "professional" even though they don't know the inner-workings of your industry.

Don't fall victim to their rhetoric. Choose the marketing agency that perfectly understands your practice.

A study discovered that clients pass through five stages when selecting an accounting firm:

  • They recognise a need or opportunity
  • They seek alternatives
  • They pick the contenders
  • They narrow the field, and
  • They select the firm.

More and more accounting firms are investing in online marketing to reach a wider audience. Another study found that potential clients will search for expert service providers online rather than rely on word-of-mouth recommendations when looking for a firm.

Take a look at these figures

  • Thirty-one percent (31%) of potential clients will search online
  • Nineteen (19%) will rely on recommendations

It's now clear why most firms are bringing their accounting practice online. Do you know that among your competitors, seventy-two percent (72%) use search engine optimisation (SEO) to gain website traffic, while sixty-two percent (62%) utilise it to generate leads?

When it comes to marketing their services locally, eighty-two percent (82%) create local content on pages, blog posts, as well as page titles in order to optimise local search results.

Your competitors are also using the power of social media to fuel their marketing campaigns. Here are the numbers:

93% on LinkedIn

76% on Facebook

66% on Twitter

34% on Google+

31% on YouTube

We can help you leverage the necessary resources so that your accounting firm can race ahead of the competition in the online world.

We have the tools that cater to your needs as an accounting firm owner. We know that as a business owner, you need to attend to other critical aspects of your business, such as keeping track of records of accounts and monitoring your cash flow.

Fortunately, we offer a complete set of online marketing services designed specifically for your niche. Our services can help busy professionals like you increase your firm's visibility and grow your business.

Here are our services:

  • SEO: We provide exceptional SEO services that will make your website rank significantly on search engines and build a strong online presence for your practice.
  • Local Buzz: We optimise your local listings with your correct name, address, and phone number (NAP) so that people can easily find you in local directories.
  • Web Design: We provide responsive web design that adjusts automatically to any screen size.
  • PPC Advertising: We increase your visibility by executing pay per click (PPC) advertising techniques that fit your practice.
  • Online Reputation Management: We maintain and improve your firm's good online standing by applying the right online reputation management techniques.
  • Website Audit: We provide in-depth website audits to ensure your website is Google-compliant.
  • Brand Booster: We boost your professional brand by creating compelling content, such as videos and articles, for your website and blog.

As an accounting firm, you work as a long-term partner and confidante with your clients. We're extremely proud to say that we offer the same value to you as our partner. Businesses choose us whatever industry they're in because they know that we understand the importance of applying the right techniques to help them stand out from the competition.

Join the many businesses that have entrusted us with their online marketing and get:

  • Enhanced online visibility and traffic
  • Improved brand awareness
  • More loyal clients
  • Guaranteed business growth

We know what tactics you need to apply in order to stay ahead of the game. Join us for an in-depth consultation and we'll do what we can to ensure your cash flow continues to flourish.

Fill out the form or call us at (08) 9431-7317 so that we can schedule your free consultation about our online marketing services today.

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