Another factor that should be considered when utilising SEO technique is your content. Fresh and targeted content is what gets a website the traffic the company needs. The sites that rank high on search engine sources are regularly updated and offer specific and interesting information relevant to the industry and to the lives of their target consumers. An excellent way to draw traffic to your website through compelling and helpful content is to integrate blogs to the site, ensuring a steady stream of updated and thought-provoking content for readers.

Search engines, such as Google, have long devised ways to gauge how well websites perform for potential users. For readers and potential customers to linger in your site, this means your website has to be designed well enough that potential customers find it easy to navigate through the content and other visual elements in the pages—providing them a smoother user experience. Search engines find it difficult to index sites that seem like a mess, riddled as they are with troublesome technical issues. This is why it is best to leave website design to professionals.

Your website should also have many other sites linking to it. Search engines often judge a webpage’s reader-worthiness by how many other pages get linked to it. Having valid link-backs ultimately help increase a website’s ranking. These links helpfully provide additional traffic to your site.

(Source: The SEO Secrets Every Business Should Know, Forbes, October 23, 2014)