People these days live in a multiplatform world. They read the morning news on a tablet, check the sport scores on their smartphones, type out emails on their PCs, and watch online videos using their laptops. If you happen to be a business owner, having a standard website just won’t cut it anymore—not if you want to get the attention of the so-called “second screen” generation. That’s why Viper Online Marketing, as one of the leading Perth website design firm, has decided to go all-in on multiplatform web development.

Multiplatform development, otherwise known as responsive design, is a design philosophy wherein websites automatically adjust themselves according to the device being used. For example, a landscape photo on a PC site might be rendered as a square-cropped picture on a smartphone due to its smaller screen size. Moving forward, all websites we design for clients will exhibit this intelligent ability to conform to any and all screens regardless of dimensions.

Of course, overhauling your old site into a responsive, multiplatform one won’t just add sheen to your pages—it will bolster your business, too! To begin with, a multiplatform site instantly increases your reach across a variety of devices, which means exposure to a wider audience. Furthermore, responsive sites tend to be user friendly, and the more time a potential client spends on your site, the greater the likelihood that he or she will buy something. The unified design will save you money, too, as you no longer have to maintain both a desktop site and a mobile one.

According to statistics, about 30-50% of all web traffic nowadays come from mobile devices, and by 2015, more people will be browsing the Internet on handheld gadgets than on desktop computers. Don’t be left behind and miss out on all the benefits that multiplatform web design offers. If your company website badly needs updating, don’t hesitate to contact expert website designers in Perth like Viper Online Marketing. Just call our hotline at (08) 9431 7317, email your queries to info@vol.webdesign2online.com, or visit our office at Suite 13, 142 South Terrace, Fremantle WA 6160. Through our services, we will make sure that each person holding an Internet-capable device will be a potential customer for your business.