One way to get them to visit is to earn stellar reviews of your restaurant, so more people will associate Australia with great cuisine and superior hospitality. Those reviews and ratings will, in turn, serve as strong online marketing tools for your businesses. There’s not much better advertising, after all, than the kind where consumers praise your brand, your product and/or service offerings, and your impeccable customer service.
You will need an integrated Perth search engine optimisation (SEO) strategy to help make your restaurant more visible online, attract more customers, and encourage them to post feedback about your restaurant online. Keep these tips in mind.
Launch an easy-to-use, high-impact website
Make your website user-friendly, but integrate high-quality media like photos of your products, videos showcasing your facilities, and vibrant menu descriptions to whet customers’ appetites. Post an online copy of your menu, set up an online ordering platform if you can, and highlight the most important details about your restaurant such as your business hours, contact numbers, and location.
Use social media to actively reach customers
These days, Facebook, Twitter, and Instagram are must-have tools for pretty much any foodservice businesses. Aside from engaging customers with interesting posts, you can use social media pages as customer portal. Always check for queries or comments, and promptly respond in a friendly and polite manner.
Offer rewards to your regulars (and would-be loyal customers)
Loyalty cards or rewards programmes help make your regular customers feel appreciated and able to get more out of patronising your business. Treat them like VIPs by launching promos you can easily advertise and even facilitate online, such as email lists for exclusive deals or events and contests. For example: Customers with the most visits and check-ins to your restaurant in a month receive a special prize.
Leading Perth SEO agencies such as Viper Online can help you bring these ideas to life and monitor their relevance in achieving your goals. You can also use the reports or web audits generated from these strategies to check their impact on your bottom line.
Setting The Table: Marketing Tips For Restaurants, Business Insider Australia
Restaurant Australia, Tourism Australia