With so many mobile apps on the market, people are encouraged to try them all out. Experts estimate that each user will download roughly 80 apps per device. Unfortunately, they also claim that about 90 percent of those apps will be deleted.

Creating an app, which users may find helpful enough to let it take up valuable memory in his or her device, requires careful planning. Before you heavily invest in creating an app, ask yourself and your app development team the following questions:

Will an app address an issue(s) that my customers experience?

In today’s “what have you done for me lately?” world, you need to be able to address the needs of your customers on a regular basis. The same goes for mobile apps. An article from Entrepreneur explains further:

“Every successful product solves a problem that a great number of people experience. We all know that vitamins have a positive impact if you take them regularly. Yet, if you miss a dose, there’s no harm done. However, if you’ve got a bad headache, an Aspirin becomes a must have product, without which you’d suffer far longer.

Your app needs to be the Aspirin that people need.

Are you making life simpler for your user? Is your mobile app intuitive? Can people figure out how to use your app within seconds to minutes without any guidance?”

Don’t be afraid to ask your customers what they would like to see in your app. Not only do you create an app that addresses their needs, but you also build a relationship with them.

What OS should I develop for?

The market for mobile devices is split among Android, iOS, and Windows. Each OS has a distinct interface, which means you cannot simply import the same design across the board. Doing so will only create a sense of awkwardness, that it doesn’t belong.

It can be difficult to choose which OS to develop for, especially if there is only enough space for one OS in your development budget. Consulting an app developer in Perth like Viper Online can help you make an informed decision.

No one said creating an app is simple; but when you plan it carefully, the benefits it provides to your business will be endless. Keep in mind that you and your team of Perth app developers should take the time to create a truly engaging mobile app, lest your app becomes one of the 90 percent.

(Source: 4 Essentials for Successful Mobile Apps; Entrepreneur Magazine; May 23, 2013)

This article was posted in Info Articles.

The post Questions to Ask a Perth App Developer on Creating Your Mobile Apps appeared first on Viper Online Marketing.

The post Perth Web Designers Help Small Firms Step up Online Marketing Efforts appeared first on Viper Online Marketing.

Surprised? Let us explain. Consumers are becoming more and more sceptical of advertising and celebrity endorsements; they now demand something authentic from the brand. Now, with the Web 2.0 being dominated by consumers themselves, user-generated content (UGC) is on the rise and according to Crowdtap, consumers trust it 50% more than they do other media. In addition, shoppers who consume UGC are 97% more likely to convert than those who do not, according to Business Insider.

That means if you don’t use UGC to your advantage, you will likely miss out on a significant amount of potential sales.

Digging Deep: What’s So Appealing About UGC?

So why is UGC so powerful? It’s centred around you, the user.

UGC is also effective because, as mentioned, authenticity resonates. People are interested in what their family and friends say about the products they use or services they receive. It’s also because of social platforms like Facebook and Twitter that our eyes and brains are constantly set to see real content from real people.

User reviews are common in e-commerce sites, too, and it have a huge impact on the users’ purchasing decisions.

Start Taking Advantage of UGC

To take advantage of the power of UGC, create opportunities for content creation instead of directly creating the content. Instead of simply “telling”, create opportunities for conversation, too.

Take Coca-Cola. Early this year, they set up a competition where participants were asked to take a video explaining why they love Coke. According to the IMC Director of the brand, the competition resulted in six million online mentions and 92% savings from new marketing ideas because everything is generated by their target audience.

Competition in the digital marketing space is hot, which means it is more important than ever to make sure your content stands out. Perhaps incorporating UGC into your strategy is the way to go.

Viper Online Marketing can help, with our expertise in content strategy and search engine optimisation. When you work with us, you can expect greater visibility, multiple high rankings, more traffic and increased revenue. Call us today for a consultation.

The post Taking Advantage of User-Generated Content appeared first on Viper Online Marketing.

This is why marketers spend most of their time examining different SEO channels. Yet, sooner or later, they will recognize that there isn’t a widespread metric for SEO. There are different ways to produce traffic for a business, but they will depend on a set of core metrics.

Keyword Research

Keyword research was the cornerstone of Google’s algorithm when it first appeared on the web. Optimizing titles and copy with the right keywords would earn organic traffic to a website. As the years progressed, Google decided to put more weight on quality content than the application of SEO tactics. This led to keywords being the only deciding factor of their algorithm.

If done properly, this will expose the fears, frustrations, and desires of the target audience. It will also serve as a barometer to identify if you’re making progress or not.

Inbound Links

In SEO today, backlinks are still one of the most vital ranking factors. If you want to take full advantage of SEO, make sure you receive quality backlinks to your site. The Google Penguin update mentioned that all links are developed differently. You must realize the difference between quantity and quality backlinks.

Outbound Links

Outbound links, like backlinks, are a ranking element that assists in identifying the significance of your website. Once search engine spiders see you linking to an authority site, they will deem your brand trustworthy. The secret is to link to related content. If your site is about fashion, don’t link it to a political article, unless you want Google to see your site as incongruent.

Visit our website now if you want to reach out to more audiences online.

The post The Fundamental Metrics of SEO appeared first on Viper Online Marketing.

Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching for firms, from search engines to social media to online reviews.
Studies have found that clients go through five stages when selecting an accounting firm:
They recognise a need, begin the search, pick the contenders, narrow the field, and select the firm.
How do you get your potential clients choose you?

Get a professional accounting firm website.

Your website must have appealing design and copy that precisely target your visitors to consider you as their accounting firm.
You have to display client testimonials on your website, even case studies or industry reports that your potential clients may learn from. Doing this will also demonstrate your expertise. According to studies, eighty percent (80%) of clients check out websites to shortlist their selection.
Your website must be responsive to all devices. Sixty seven (67%) of users say that a mobile-friendly website will make them more likely to buy a service.

Boost your visibility on search engines.

Your website must have the content your potential clients are looking for with the right and relevant keywords as the majority of them use search engines to find accounting services.
Do you come up in search results when people type terms to find accounting firms and specific accounting services they are looking for?

Be present in local online directories.

You need to make sure that you are present in local online directories, whether you are in a single or multiple locations. Do you have correct and consistent contact information in your listings? Do you have positive online reviews? These are factors that will help them choose you.

Share content through your blog.

You must share useful information with your potential clients through a blog. Publish tips, tax calendars and how-to guides to drive more traffic to your site, and earn their interest and trust.

Engage with potential clients in social media.

You must establish your presence, practice responsiveness, and build your credibility online through social media channels such as LinkedIn, Twitter, Facebook, and Google+.

If you need help with your online marketing call me now on (08) 94317317 or register your details here – Digital Marketing For Accountants

Thanks and have a great day.

The post Take your Accounting Practice Online Today appeared first on Viper Online Marketing.

Many plumbers prefer to market their services the traditional way they make a minimum number of sales calls per week, hand out an X number of business cards each day, and knock on doors to introduce themselves to prospective clients. Many also ask existing clients for referrals and go back to them periodically with new offerings.

While these marketing tactics are obviously important, this hands-on approach won’t suffice. Why is that It’s because the vast majority of your prospective clients are turning to the Internet when they’re looking for a plumber in their area. Gone are the days when prospective clients used the yellow pages or asked the neighbours next door for the number of a reputable plumber.

In fact, 81% of consumers conduct online research before purchasing a product or service, and an overwhelming 89% of consumers use search engines to acquire services. Furthermore, your prospective clients aren’t just conducting online research on their desktop computers, as many are also using their mobile devices, tablets, and other gadgets to conduct online research.

See The Full Plumbers Marketing Report Here

You Need to Complement Your Traditional Marketing with a Dynamic Digital Marketing Strategy

While traditional marketing can help plumbers establish a strong client base and funnel more leads and prospects into their pipelines, this should be complemented with a dynamic digital marketing strategy.

You need to establish a well-designed and well-optimised website for your business. This website should contain accurate and up-to-date information about you and your business, as well as relevant and informative content. As for technical requirements, your website should be navigable and mobile-friendly, and should make proper use of keywords and links.

Why is mobile-friendliness important? It’s vital because a growing number of consumers perform online searches on their mobile devices. (According to Deloitte, 81% of Australians own smartphones and 62% of Australians own tablets.)

Unless you have a mobile-friendly website that adjusts and displays seamlessly across an array of devices, you won’t be able to target prospective clients who are looking for reputable plumbers in their area using multiple devices.

Your website and other web properties should show up prominently in the search engine results pages (SERPs – in Google, Bing & Yahoo) when your prospective clients perform local searches. Aside from organic traffic, you also need to ensure that your business website is getting quality traffic from referral, paid, direct, and social sources.

Even if your prospective clients do find you, will they find solid reviews about you from your past clients? Do you have active social media accounts that enable prospective clients to learn more about your services? Do you offer relevant and informative content on your blog and other publishing platforms?

As plumbing services target a specific geographical area, you need to maximize the full potential of online local searches. According to recent studies, consumers who conducted local searches increased from 70% in 2010 to 80% in 2014. In addition, 54% of searchers include a local modifier (such as a city or postal code) in their searches.

Aside from search results, does your plumbing business have a strong presence in local listings, maps, and directories? If your answer is no, then you could be losing out on a significant number of leads and prospects, as well as conversions and sales.

Call Viper Online Today – We can help you.

The post Marketing Your Plumbing Business in a Competitive Environment appeared first on Viper Online Marketing.

Through Digital Marketing, You Can Be More Visible to Potential Customers

You may be the best plumber in your town or city, but if you don’t market your services online, you’ll lose out on an important source of business and revenue growth.

Customers Research Online Before Acquiring Services

It doesn’t matter if you’re targeting residential, commercial, or industrial customers, studies indicate that 89% of consumers use search engines before acquiring services.

Are you showing up in the search results when potential customers search for reputable plumbers in their area?

Can they find you in local listings, directories, and blogs?

Do you provide educational content that informs and engages your audience?

Do you have social media accounts that enable potential and existing customers to connect with you?

Are solid online ratings and reviews about your plumbing business accessible to your potential customers?

Customers Use their Mobile Devices to Look for Plumbing Services

A recent comScore study reveals that 61% of digital consumption takes place on mobile and tablet.

Does your website adjust and display correctly across an array of devices?

With Our Online Marketing Expertise, We can Help You Reach More Customers who Need Your Plumbing Services

Don’t crack under pressure if your answer to any of these questions is “no”.

We’re here to help.

The plumbing industry as a whole has been slow to adopt digital marketing tactics, as many prefer word-of-mouth referrals. While your competitors are stuck in the Stone Age, you can race ahead by adopting digital marketing tactics to promote your business online.

Our Brand Optimisation service and other online marketing services can build and expand your brand’s presence across the Web and in specific locations.

Allow us to help you funnel in more customers into your pipeline and build a positive online reputation for your brand.

Fill out the form or call us on 94317317 for an appointment.

The post Be More Popular to Potential Customers by Establishing Your Presence Online appeared first on Viper Online Marketing.

You need to ensure that the app runs smoothly across all the platforms and devices where it was meant to be used. You need to evaluate it based on factors that make the software popular and (or otherwise) amongst consumers. More importantly, you need to work closely with professional app developers in Perth so you can constantly check if the app is still contributing to your brand’s bottom line.

Defining an App’s Purpose

Do not make the mistake of developing an app simply because you think it’s cool to have one and consequently want your own. You need to identify the purpose it will serve your business and your industry. Can the app enable customers to shop for your products or access exclusive cost-saving deals with greater ease? Does it help your clients manage their accounts or reach your customer service department? Will it help enhance brand recognition through entertaining and/or informative content? Define the purpose of your app, first and foremost, before you draw up plans for it.

Say, for instance, you want to create an app whose intended users are children. You can encourage more parents to download your app for their kids if you can reasonably demonstrate that the app has a great potential for helping develop children’s critical thinking skills or other competencies.

Choosing the Platform and Maximising It

There will always be that great divide between users who prefer iOS and those who favour Android. In Australia, however, the majority of consumers utilise Apple phones and gadgets. Therefore, creating an app tailored for iPhone users would be a sensible step for any brand that aims to draw more consumers. You should also maximise the usual features or functionalities of these devices, such as the camera, 3G, LTE, or Wi-Fi connectivity, GPS, and sensors for activity tracking.

Testing, Retesting, and Improving the App

Evaluating and enhancing the app’s efficiency should be a recurring process. A skilled Perth iPhone app developer like Viper Online can help you determine the metrics you should use and monitor.

Sources:

Four ways to tell if an educational app will actually help your child learn, The Conversation

7 tips for mobile app success, ABC

Mobile app development for enterprise: Do’s and Don’ts, ABC

How to develop smartphone apps for multiple platforms: 7 tips, APC Magazine

This article was posted in Info Articles and tagged app developers perth, perth iphone app developer.

The post How App Developers in Perth Ensure That Your App Fulfils Its Purpose appeared first on Viper Online Marketing.

You will need an integrated Perth search engine optimisation (SEO) strategy to help make your restaurant more visible online, attract more customers, and encourage them to post feedback about your restaurant online. Keep these tips in mind.

Launch an easy-to-use, high-impact website

Make your website user-friendly, but integrate high-quality media like photos of your products, videos showcasing your facilities, and vibrant menu descriptions to whet customers’ appetites. Post an online copy of your menu, set up an online ordering platform if you can, and highlight the most important details about your restaurant such as your business hours, contact numbers, and location.

Use social media to actively reach customers

These days, Facebook, Twitter, and Instagram are must-have tools for pretty much any foodservice businesses. Aside from engaging customers with interesting posts, you can use social media pages as customer portal. Always check for queries or comments, and promptly respond in a friendly and polite manner.

Offer rewards to your regulars (and would-be loyal customers)

Loyalty cards or rewards programmes help make your regular customers feel appreciated and able to get more out of patronising your business. Treat them like VIPs by launching promos you can easily advertise and even facilitate online, such as email lists for exclusive deals or events and contests. For example: Customers with the most visits and check-ins to your restaurant in a month receive a special prize.

Leading Perth SEO agencies such as Viper Online can help you bring these ideas to life and monitor their relevance in achieving your goals. You can also use the reports or web audits generated from these strategies to check their impact on your bottom line.

Sources:

Setting The Table: Marketing Tips For Restaurants, Business Insider Australia

Restaurant Australia, Tourism Australia

This article was posted in Info Articles.

The post Perth SEO: 5 Restaurant Marketing Ideas to Get More Stellar Reviews appeared first on Viper Online Marketing.

The challenge lies in the fact that SEO is not a one-time deal; you need to keep up with Google’s updates if you don’t want your SEO methods rendered obsolete. That’s why help from a professional Perth SEO company is often a necessary part of the process. Here are three aspects of SEO where such services can prove invaluable:

Original Content

The most important practice you can do is to create extremely useful content that solves people’s need for insights or solutions. The idea behind SEO is to establish and maintain a relationship with your customers by helping them out. If your proposed solutions help a lot of people, you’ll find your content getting shared on social media and ranked by Google.

Backlinks

Backlinks are links from other website to your site. By obtaining more backlinks from trusted websites, you can help boost your search engine rankings. Producing quality content enables you, in turn, to build quality backlinks.

Optimised Website Components

Two major components constitute SEO: the offsite (social media, backlinks) and the onsite. Your onsite components must be optimised to help Google find your content and deem your site trustworthy. A cleanly coded website that loads fast, has no broken links anywhere, and offers original content is the epitome of an optimised website.

SEO means much more than just empty text nowadays. Therefore, you need to start getting the hang of using online media tools, including social media platforms. Use these tools wisely if you want Google to favour your site and thereby improve your visibility and ranking. To harness these tools to your full advantage, be sure to work with a trusted provider of Perth SEO services such as Viper Online.

Sources:

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization, SEO for Idiots

Introduction – What Is SEO, WebConfs

This article was posted in Info Articles.

The post Perth SEO Practices: Three Aspects of SEO That Warrant Full Attention appeared first on Viper Online Marketing.