“Single page websites will continue to grow in popularity throughout 2014. With mobile web consumption hitting all-time highs, single page web experiences help bridge the gap between fixed width and responsive design, eliminating the need to navigate between pages.”

So what makes the single-page website design appealing to netizens and consumers? Looking at some features found on popular single-page websites, it becomes easy to understand the appeal behind this particular web design:

• Includes enough content but isn’t cluttered. Single-page sites have taken advantage of various techniques such as lightboxes, overlays, and expanding or repositioned tile. These reduce the amount of clicks users do on a webpage as the tools provide a way to organise information creatively.
• Taking advantage of scrolls. Scrolling or parallax scrolling is a suitable design technique that complements a single-page site. With ingenuity, designers can make a webpage look like it’s employing an animation tool to tell stories or convey information.
• Platform for creativity. Single-page websites have become the platform for the most creative designs like that of Samsung Galaxy Note Pro’s website in Chile and the Mario Kart website for Nintendo Australia.
• Encourages user exploration. Single-page websites often have their unique ways of navigation that is not seen on traditional websites. This entices site visitors to do some exploring themselves and immerse in the overall online experience.
• Common bridge to all platforms. With the prevalence of mobile devices and smartphones, people have become accustomed to horizontal and vertical viewing. As these can also be done on pc and laptops, single-page design offer the best of both worlds.

Website designers in Perth, such as Viper Online Marketing, that optimise websites for mobile device access can make use of single-page designs to create pages that are suitable for all platforms. As 50% of Internet searches are done on mobile devices, it is common sense that new and old websites have to be compatible with tablet and smartphones. And using the single-page web design can give your websites that edge over other mobile-optimised pages.

(Source: 2014 Web Design Trends, Tim Boylen, March 28, 2014)

This article was posted in Industry News.

The post Why Single-Page Sites are Taking Over Perth Website Design by Storm appeared first on Viper Online Marketing.

“To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time, nobody knows exactly what will rank web pages and appeal to prospects.

Nevertheless, industry best practices are still very much worth implementing. They are trusted copywriting and search engine optimization techniques – tried and tested methods that over time have proven effective in boosting rankings, web traffic, click-through rates, and sales. They can also enhance credibility and authority.”

A check of the Perth maps will show too many hits when looking for certain businesses in the area using general search terms. Narrowing down the search with targeted keywords leaves the potential customer with a handful to check out. When you want your business to be the one place online that offers the best deals and lets the people know that, have Perth SEO specialists, such as Viper Online, find a solution that will produce such results for you.

Targeted Keyword

A marketing specialist who is proficient in SEO can analyse your business and research the keywords that will best identify it. Some of the keywords that the person may find may result in lower rankings for your business, but modified versions of the keyword could push the business’ search engine visibility higher. Only then can you start writing articles around the keyword, particularly something related to your product or service.

Styling

There are some critical factors that could help your content push your business up the ranks. Dias states that your select keywords should be present in the article’s title, and inserted naturally somewhere in the text. Cut up the text into smaller sections to help readers understand the salient points of the article.

Human Elements

While the content should be professionally-written, it must have elements that tug at the reader’s interests. Some market research works in this matter, especially if part of your product line or service set is aimed at addressing issues in a demographic.

A batch of accurate content pieces can show a positive side of your business. A SEO company in Perth like Viper Online will optimise them to better rank the website in SERPs.

(Source: SEO Copywriting: 25 Best Practices For 2014, Business2Community, 7 May 2014)

This article was posted in Industry News.

The post Improve Your Website Content with Help from a Perth SEO Specialist appeared first on Viper Online Marketing.

The latter, now commonly known as ‘Millennials’, have come to be the first generation of ‘digital natives’. They grew up using the internet, making them more capable than Gen Xers and the Boomers when it comes to all things technology. Obviously, with the Internet as an everyday necessity, Millennials are the frontrunners of using social media.

Millennials are Your Prime Audience

Recent statistics show that 90% of Millennials use smartphones, 93% are accessing the internet and 53% have tablets. All these tools are at their disposal, all these connect them to each other via social media. In fact, comScore reports how Millennials are turning to their mobile devices when using social media sites. From Facebook to Instagram, Twitter, Snapchat and LinkedIn, just to name a few, the increase in smartphone use, has grown from 53% in 2013 of December to 61% in 2015 of December.

To be more specific, smartphone and tablet apps have come to be their preferred method of accessing their social media pages. The figures show that about 80% of Millennials’ social media time are on mobile use. So, optimise your websites for smartphones and curate your content to appeal to the Gen Y—as they, too, are a generation that identifies with brands and the pursuit of happiness. For these reasons, if you intend to reach these digital natives, use social media and maximise its capabilities.

Engagement is the Key

Amongst the other factors of social media optimisation, generating and intensifying engagement is a key factor to turning your brand into a household name. With Millennials, in particular, providing meaning to the things that they like, share and read on social media is crucial to creating buzz and increasing relevancy. Videos, relatable content and paid advertising are just a few of the many ways to increase engagement.

For any queries or assistance, don’t hesitate to contact us.

The post All About Engagement: Social Media and Millennials appeared first on Viper Online Marketing.

This is why marketers spend most of their time examining different SEO channels. Yet, sooner or later, they will recognize that there isn’t a widespread metric for SEO. There are different ways to produce traffic for a business, but they will depend on a set of core metrics.

Keyword Research

Keyword research was the cornerstone of Google’s algorithm when it first appeared on the web. Optimizing titles and copy with the right keywords would earn organic traffic to a website. As the years progressed, Google decided to put more weight on quality content than the application of SEO tactics. This led to keywords being the only deciding factor of their algorithm.

If done properly, this will expose the fears, frustrations, and desires of the target audience. It will also serve as a barometer to identify if you’re making progress or not.

Inbound Links

In SEO today, backlinks are still one of the most vital ranking factors. If you want to take full advantage of SEO, make sure you receive quality backlinks to your site. The Google Penguin update mentioned that all links are developed differently. You must realize the difference between quantity and quality backlinks.

Outbound Links

Outbound links, like backlinks, are a ranking element that assists in identifying the significance of your website. Once search engine spiders see you linking to an authority site, they will deem your brand trustworthy. The secret is to link to related content. If your site is about fashion, don’t link it to a political article, unless you want Google to see your site as incongruent.

Visit our website now if you want to reach out to more audiences online.

The post The Fundamental Metrics of SEO appeared first on Viper Online Marketing.

Long-Tail Keywords

Many SEO experts say that one way to win over voice inquiries is to keep the website content conversational. Users are now typing in or asking Siri long keywords as if they’re delivering the query to a normal human being. They are now more specific with their searches to find precise answers to their inquiries. For instance, instead of dictating the phrase “search engine optimization” to Siri, users are more likely to ask, “How can I improve the Google rankings of my website?”

So, with this factor in mind, businesses need to start using longer keywords in their SEO strategies rather than the conventional shorter and vague keywords.

Natural Speech Patterns

The content of a website should not revolve merely around longer keywords, however. Businesses also need to ensure their website’s content uses natural speech patterns. While using jargon may help a website appear professional, excessive use of it will hurt the website’s visibility to search engines. Voice searches typically involve users asking questions using everyday English. So, the website content must match the way consumers speak on their smartphones.

By being conversational, websites can keep up with the increasingly popular voice searches and boost their search engine rankings as well.

If you need this kind of boost in your SEO strategy, let Viper Online Marketing help you. We are one of the most trusted digital online marketing agencies in Perth, and our SEO experts can help optimize your website, get more web traffic, bring you new customers, and get higher revenues.

Talk to one of our representatives today, and we’ll be happy to discuss ideal solutions for your needs.

The post Be Conversational: The Secret to Winning over Voice Search appeared first on Viper Online Marketing.

Last 28 April saw the InformationWeek Conference happen in Las Vegas, with a fantastic array of guests and panellists from the industry. In one panel discussion, Andi Mann, VP of products, strategy, and marketing at CA Technologies, offered this insight: “Every business is becoming a software business,” he said. What Mann actually means is that if you don’t have your own app, targeted success may be harder to come by.

Do you have plans of taking your business to the mobile and digital realm? If so, you will need to partner with a reputable Perth app developer. Look for a company capable of supplying continuous support to your web application. Why, you ask? Any app or software will always need improvement and upgrades, and having a strong partner in the continuous support, maintenance, and development of your app fulfils this need.

Four of the biggest advantages of working with such a partner include:

• • Adapting to the latest technology and design trends
  • Maintaining your competitive edge

• Customising your strategies in response to evolving market demands
• Tapping their expertise in other areas such as web design, search engine/social media marketing, and more to your benefit.

In a recent Fortune.com article, Apprenda CEO Sinclair Schuller said, “All large corporations are writing more software to be competitive.” He adds that PaaS (platform as a service), a cloud model that delivers apps and tools as a service over the Internet, is “the engine that equips the world’s biggest companies to quickly and efficiently write new applications so they can compete in a software-driven world.”

You don’t have to be a large company to savour the benefits of releasing your own business app. You might want to talk to Perth app developers like Viper Online about building the right application for your needs.

Sources:

Why writing software is no longer just for software companies, Fortune, Apr. 28, 2015

Get Fast: A Survival Strategy For Software Development, Information Week, Apr. 28, 2015

This article was posted in Industry News.

The post Perth App Developers Ask: Does Your Business Have Its Own App Yet? appeared first on Viper Online Marketing.

Its official, Google finally launches its mobile-friendly algorithm update that they had been warning about for the last couple of months. The Google Mice update putting mobile-friendliness as a major ranking factor for mobile search results. If your website is not mobile-friendly, then you are about to lose a huge amount of traffic – and business!
Here is a snippet of an article from The Market Path on what Google announced,

The post MOBILEGEDDON mobile-friendly-websites Google’s Latest Update appeared first on Viper Online Marketing.

Apple recently obtained a patent for “interactive application sharing”. This feature, according to Apple Insider, allows users to collaborate on some iPhone and iPad apps in real time (e.g. share and edit calendars, or perform screen sharing or live video sharing) through “an established wireless bridge”. Apple has yet to confirm if the invention will be featured in future iOS updates or flagship phones, even if similar apps or tools are already being offered on Google’s Android platform.

Proactive app developers have likely planned their next move by now. For instance, they may soon come up with apps designed to take advantage of the new sharing tool once it is rolled out to iPhone users. Such developers would also see to it that any app they develop for clients runs seamlessly (i.e. no lag times, bugs, and other issues) to make the user experience (UX) as smooth as possible.

Ensuring an Optimal User Experience

It makes no sense to overload an app with “cool features” if the app is riddled with inefficiencies or inconsistencies to begin with. The user interface can’t be too dull and unexciting, either. In short, the right balance between UX and design must be achieved.

Strategic Branding or Marketing

Another factor to consider is your branding or marketing goals. Every feature of your mobile app should be based on how you wish your brand to be recognised as well as the type of customer you would want to reach through the app.

You can, for example, offer customers a mobile app that serves as an e-commerce shop. The app can also be used as an information tool that provides useful tips and resources to help customers appreciate your services more thoroughly. These aspects can get you more positive reviews and higher ratings in app stores, thereby leaving good impressions on prospective customers and improving your brand visibility overall.

Count on a skilled iPhone app developer in Perth, such as Viper Online, to create the kind of mobile app that ensures the optimal user experience in line with your strategic branding goals.

(Source: Apple’s newest patent would let iPhone and iPad users collaborate on the same app in-real time, Business Insider Australia, February 25, 2015)

This article was posted in Industry News.

The post Mobile App Developers in Perth Strike a Balance Between Design and UX appeared first on Viper Online Marketing.

On the subject of apps, an article on news.com.au dated July 31, 2014 highlights the fact that Australia’s app economy is bigger than the U.S. and the U.K., and that it is poised to grow even more in time. The article maintains that the growing digital sector could be a “potential strength” of the country’s economy, and notes that Australia’s easy access to 4G and smartphone technology is convincing investors to put some serious money into app development. Additionally, the article goes on to say that while the apps of today are focused on bringing companies’ services to mobile devices, the apps of the near future might focus more on purchasing on the go.

The future of apps is looking bright for Australians, particularly to local businesses hoping to use apps to reach out to their customers. A well-made app that sports helpful user-friendly functions will surely help customers find what they need without looking for another business to purchase from. Of course, businesses will need to turn to the expertise of app developers from Perth to come up with an ingenious app that customers can appreciate.

It can be difficult to develop a good app that lives up to customers’ expectations. All consumers look forward to a fulfilling user experience whenever they use an app, and if the app cannot provide just that, it will be quickly deleted. It is one thing to come up with an app solely for marketing, but it is an entirely different thing to create an app that serves a clear purpose─ which customers are sure to gravitate towards. This is why businesses should enlist the help of a capable Perth iPhone app developer from companies like Viper Online Marketing if they want to have an app that their customers will genuinely value.

(Source: Australia’s ‘app economy’ bigger than US and UK, news.com.au, Jul. 31, 2014)

This article was posted in Industry News.

The post Expert App Developers from Perth Can Enhance the Way Businesses Market appeared first on Viper Online Marketing.

In Penguin’s aftermath, affected websites were given two choices to reel from the situation. They could either fix certain issues or start from scratch.

Marie Haynes, an expert on unnatural links, discusses the latter in her report for Search Engine Watch. Although a promising solution, it can’t circumvent the effects of Penguin without hitting the reset button. Here are several issues described by Haynes, along with insights from other experts.

Importing Old Website Content

Good content is too precious to be discarded, even from a site that incurred Penguin’s wrath. Simply carrying content to the new website, however, may trigger Google’s duplicate content alarm. In other words, Google may treat the new website as the old one due to the similarities. You can save old content by taking advantage of 301 redirects and other webmaster tools.

Redirecting to New Website

While a 301 redirect may work for importing content, Haynes strongly suggested against using it on redirecting users from the old to new. Your Penguin-hit website may follow you to the new domain, given its nature of passing authority. Your best bet, according to Haynes, is to use the Robots.txt file.

Although more complicated and not a guarantee, the Robots.txt method can pass the authority but not the penalty if done right. With Robots.txt preventing search engines from crawling onto the old domain, a 301 redirect can be performed safely. Of course, you should make sure that the new one isn’t a carbon copy of the old one; otherwise, the effort would be futile.

Perth SEO companies like Viper Online Marketing are well aware of Penguin and other Google updates. They change their strategies with the changing algorithms to prevent their clients from being penalised. While such companies used to stuff keywords on websites during the early years of SEO, they don’t do it anymore today since Google had already marked that as spam.

It’s safe to say that this won’t be the last time websites will take a blow from Google. This is evident with Google’s release of Penguin 3.0 back in October, 2014, which has made rounds in several search news sites since. Whether you ask Perth search engine optimisation companies to fix the issues or start over, you’ll need to make sure your decision is justified.

(Source: “Can You Safely Redirect Users From a Penguin-Hit Site to a New Domain?” Search Engine Watch, December 3, 2014)

This article was posted in Industry News.

The post Choose Your Penguin Recovery Plan Wisely, Perth SEO Companies Urge appeared first on Viper Online Marketing.