How do you measure if a mobile app is successful or not? Success, in this instance, goes beyond the number of downloads or reviews you get from it. It’s also bigger than the lack of errors or bugs reported about the system.
You need to ensure that the app runs smoothly across all the platforms and devices where it was meant to be used. You need to evaluate it based on factors that make the software popular and (or otherwise) amongst consumers. More importantly, you need to work closely with professional app developers in Perth so you can constantly check if the app is still contributing to your brand’s bottom line.
Defining an App’s Purpose
Do not make the mistake of developing an app simply because you think it’s cool to have one and consequently want your own. You need to identify the purpose it will serve your business and your industry. Can the app enable customers to shop for your products or access exclusive cost-saving deals with greater ease? Does it help your clients manage their accounts or reach your customer service department? Will it help enhance brand recognition through entertaining and/or informative content? Define the purpose of your app, first and foremost, before you draw up plans for it.
Say, for instance, you want to create an app whose intended users are children. You can encourage more parents to download your app for their kids if you can reasonably demonstrate that the app has a great potential for helping develop children’s critical thinking skills or other competencies.
Choosing the Platform and Maximising It
There will always be that great divide between users who prefer iOS and those who favour Android. In Australia, however, the majority of consumers utilise Apple phones and gadgets. Therefore, creating an app tailored for iPhone users would be a sensible step for any brand that aims to draw more consumers. You should also maximise the usual features or functionalities of these devices, such as the camera, 3G, LTE, or Wi-Fi connectivity, GPS, and sensors for activity tracking.
Testing, Retesting, and Improving the App
Evaluating and enhancing the app’s efficiency should be a recurring process. A skilled Perth iPhone app developer like Viper Online can help you determine the metrics you should use and monitor.
Four ways to tell if an educational app will actually help your child learn, The Conversation
7 tips for mobile app success, ABC
Mobile app development for enterprise: Do’s and Don’ts, ABC
How to develop smartphone apps for multiple platforms: 7 tips, APC Magazine