The current popularity of smartphones and tablets cannot be stressed enough, and it is mostly due to the heavy and trendy use of apps. While apps may vary in use and in function, one thing is certain about them: people love using apps for the entertainment and convenience they afford. If used correctly, apps can be the perfect marketing vehicle for businesses, allowing them to win over customers while enhancing their brand’s recognition.

Australia’s ‘app economy’ bigger than US and UK

On the subject of apps, an article on news.com.au dated July 31, 2014 highlights the fact that Australia’s app economy is bigger than the U.S. and the U.K., and that it is poised to grow even more in time. The article maintains that the growing digital sector could be a “potential strength” of the country’s economy, and notes that Australia’s easy access to 4G and smartphone technology is convincing investors to put some serious money into app development. Additionally, the article goes on to say that while the apps of today are focused on bringing companies’ services to mobile devices, the apps of the near future might focus more on purchasing on the go.

The future of apps is looking bright for Australians, particularly to local businesses hoping to use apps to reach out to their customers. A well-made app that sports helpful user-friendly functions will surely help customers find what they need without looking for another business to purchase from. Of course, businesses will need to turn to the expertise of app developers from Perth to come up with an ingenious app that customers can appreciate.

It can be difficult to develop a good app that lives up to customers’ expectations. All consumers look forward to a fulfilling user experience whenever they use an app, and if the app cannot provide just that, it will be quickly deleted. It is one thing to come up with an app solely for marketing, but it is an entirely different thing to create an app that serves a clear purpose─ which customers are sure to gravitate towards. This is why businesses should enlist the help of a capable Perth iPhone app developer from companies like Viper Online Marketing if they want to have an app that their customers will genuinely value.

(Source: Australia’s ‘app economy’ bigger than US and UK, news.com.au, Jul. 31, 2014)

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