The popularity of Siri, Google Now, and Cortana are causing businesses to face the challenge of optimising their websites for voice searches. According to Google, 55% of teens and 41% of adults talk to their smartphones when asking for directions or doing other activities like watching television, exercising, or cooking. Hence, websites need to make sure their content is easily searchable, not only through search bar searches, but also every time a person uses voice search.
Many SEO experts say that one way to win over voice enquiries is to keep the website content conversational. Users are now typing in or asking Siri long keywords as if they’re delivering the query to a normal human being. They are now more specific with their searches to find precise answers to their enquiries. For instance, instead of dictating the phrase “search engine optimisation” to Siri, users are more likely to ask, “How can I improve the Google rankings of my website?”
So, with this factor in mind, businesses need to start using longer keywords in their SEO strategies rather than the conventional shorter and vague keywords.
Natural Speech Patterns
The content of a website should not revolve merely around longer keywords, however. Businesses also need to ensure their website’s content’s use of natural speech patterns. Whilst using jargons may help a website appear professional, excessive use of them will have a negative impact on the website’s visibility to search engines. Voice searches typically involve users asking questions using everyday English. So, it is necessary that the website content matches the way consumers speak to their smartphones.
By being conversational, websites can keep up with the increasingly popular voice searches and boost their search engine rankings as well.
If you need this kind of boost in your SEO strategy, let Viper Online Marketing help you. We are one of the most trusted digital online marketing agencies in Perth, and our SEO experts can help optimise your website, get more web traffic, bring you new customers, and get higher revenues.
Talk to one of our representatives today, and we’ll be happy to discuss ideal solutions for your needs.