Today, it is more apparent than ever; the fact that we live in the age of technology. In particular, this has brought on changes to the advertising industry. Most notably, we can observe this in the increasing demand for digital marketing. Amongst other factors, what has prompted these cultural and economic shifts? The answer is in demographics and upbringing—the ageing consumers and the rise of the Generation Y. The latter, now commonly known as ‘Millennials’, have come to be the first generation of ‘digital natives’. They grew up using the internet, making them more capable than Gen Xers and the Boomers when it comes to all things technology. Obviously, with […]
SEO provides a number of challenges for companies who are looking into building an empire online. The obstacles are worthwhile once companies have overcome them. SEO will assist business owners in developing a sustainable source of traffic for their website in the long run. Different search engines have their own distinct algorithm, and most aren’t shared to the public. This is why marketers spend most of their time examining different SEO channels. Yet, sooner or later they recognise that there isn’t a widespread metric for SEO. There are different ways to produce traffic for a business, but they will depend on a set of core metrics. Keyword Research Keyword research […]
The popularity of Siri, Google Now, and Cortana are causing businesses to face the challenge of optimising their websites for voice searches. According to Google, 55% of teens and 41% of adults talk to their smartphones when asking for directions or doing other activities like watching television, exercising, or cooking. Hence, websites need to make sure their content is easily searchable, not only through search bar searches, but also every time a person uses voice search. Long-Tail Keywords Many SEO experts say that one way to win over voice enquiries is to keep the website content conversational. Users are now typing in or asking Siri long keywords as if they’re […]
New apps seemingly pop up every second. Virtually every business category has one, from multinational firms to neighbourhood shops. Whatever need you envision, “there’s an app for that”, so goes the popular saying. If your business has yet to catch on to this trend, chances are you’re already lagging seriously behind in the digital race.
Is Your Website Mobile Friendly? Its official, Google finally launches its mobile-friendly algorithm update that they had been warning about for the last couple of months. The Google Mice update putting mobile-friendliness as a major ranking factor for mobile search results. If your website is not mobile-friendly, then you are about to lose a huge amount of traffic – and business! Here is a snippet of an article from The Market Path on what Google announced, As you can see the Google search has now changed forever. Google are giving preference to mobile-friendly-websites, they display correctly across all mobile devices and thats not just for smart phones we are talking […]
Businesses that make use of Apple iOS mobile apps as part of their marketing strategies cannot afford to ignore updates to this operating system. Consequently, mobile app developers in Perth always keep an eye out for the latest developments to help clients remain competitive in a busy, dynamic market. Apple recently obtained a patent for “interactive application sharing”. This feature, according to Apple Insider, allows users to collaborate on some iPhone and iPad apps in real time (e.g. share and edit calendars, or perform screen sharing or live video sharing) through “an established wireless bridge”. Apple has yet to confirm if the invention will be featured in future iOS updates […]
The current popularity of smartphones and tablets cannot be stressed enough, and it is mostly due to the heavy and trendy use of apps. While apps may vary in use and in function, one thing is certain about them: people love using apps for the entertainment and convenience they afford. If used correctly, apps can be the perfect marketing vehicle for businesses, allowing them to win over customers while enhancing their brand’s recognition.
When Penguin first rolled out in 2012, it shook the foundations of online marketing. Business websites left and right saw their rankings plunge deeper than Lake Macleod. As an English-speaking country, Australian websites were among those hit hard, making up part of the 3.1 percent of all English search queries.
In a time when more and more compact mobile phones are offering something more interactive than just text messaging, technology for mobile apps is slowly edging out web browsing—this, according to high-profile developer and programmer Tim Bray. Speaking at the Goto Conference for software developers in Denmark, Bray suggests that mobile apps are slowly but surely out-evolving the Web.
Proper search engine optimisation for Perth websites starts from the ground up. Blunders in web design and marketing can lower a company’s search engine ranking, and once its website is up and running, it could take a complete overhaul of the webpages to start drawing traffic to the site once again. This is why you’ll need to get it right the first time around—a task dependable Perth SEO services, such as Viperonline, should be able to do professionally. The first key is search engine optimisation, which utilises the strategic use of keywords. However, using the “right,” keywords mean more than just getting a lot of hits, as Edmund Ingham explains […]