Author Archives: Jason Whitewood

To Infinity and Beyond the App Store: Apps According to Consumers

Before you even brush your teeth in the morning, it is highly likely that you would have already turned to a mobile app for something or other. Whether it is to calculate your coffee budget or to find the location of a meeting, or to count calories, one thing is certain: Mobile apps are an […]

Online Marketing is Changing the Landscape of Advertising

Digital marketing has changed advertising, making it easier for companies to interact with their customers, and raising customer awareness about companies and their products. Traditional or print advertising remains relevant, but digital marketing has emerged as one of the most important marketing trends in recent years. Online marketing, for instance, utilises a variety of strategies […]

Taking Advantage of User-Generated Content

No matter how great your training may be, you are not your company’s best salesperson. That title goes to your customers. Surprised? Let us explain. Consumers are becoming more and more sceptical of advertising and celebrity endorsements; they now demand something authentic from the brand. Now, with the Web 2.0 being dominated by consumers themselves, […]

All About Engagement: Social Media and Millennials

Today, it is more apparent than ever; the fact that we live in the age of technology. In particular, this has brought on changes to the advertising industry. Most notably, we can observe this in the increasing demand for digital marketing. Amongst other factors, what has prompted these cultural and economic shifts? The answer is […]

The Fundamental Metrics of SEO

SEO provides a number of challenges for companies who are looking into building an empire online. The obstacles are worthwhile once companies have overcome them. SEO will assist business owners in developing a sustainable source of traffic for their website in the long run. Different search engines have their own distinct algorithm, and most aren’t […]

Be Conversational: The Secret to Winning over Voice Search

The popularity of Siri, Google Now, and Cortana are causing businesses to face the challenge of optimising their websites for voice searches. According to Google, 55% of teens and 41% of adults talk to their smartphones when asking for directions or doing other activities like watching television, exercising, or cooking. Hence, websites need to make […]

Influencers: Vital to Any Digital Marketing Strategy

2016 might be the biggest year for SEO. With voice search and more user-friendly platforms ahead, it’s no wonder brands set apart bigger budgets for their digital marketing strategies. If you aspire for a better future for your campaign, relying on SEO tools alone won’t make the cut. You may need the help of influencer […]

Take your Accounting Practice Online Today

Is Your Accounting Firm Searchable and Visible Online? Can your accounting firm be found by potential clients today? Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching for firms, from search engines to social media […]

Marketing Your Plumbing Business in a Competitive Environment

Running a successful plumbing business poses numerous challenges. Entering the plumbing industry is by no means a get rich quick scheme, and all successful plumbers and owners of plumbing businesses have credited their success to hard work, excellent customer service, expertise, as well as a great marketing strategy. Many plumbers prefer to market their services […]

Be More Popular to Potential Customers by Establishing Your Presence Online

More and more customers are turning to the Internet to look for plumbing contractors like yourself online. Be visible to them by having a website and being active on different online platforms. Through Digital Marketing, You Can Be More Visible to Potential Customers You may be the best plumber in your town or city, but […]