Marketing

Everything about marketing online

Online Marketing is Changing the Landscape of Advertising

Digital marketing has changed advertising, making it easier for companies to interact with their customers, and raising customer awareness about companies and their products. Traditional or print advertising remains relevant, but digital marketing has emerged as one of the most important marketing trends in recent years. Online marketing, for instance, utilises a variety of strategies to reach consumers — one example is search engine optimisation or SEO. The Figures that Stand Out: Online Habits The growth in smart phones, which now seem to be an essential item for most people, has meant that accessing the internet has become much more convenient. The prevalence of smart phones and the availability of […]

Influencers: Vital to Any Digital Marketing Strategy

2016 might be the biggest year for SEO. With voice search and more user-friendly platforms ahead, it’s no wonder brands set apart bigger budgets for their digital marketing strategies. If you aspire for a better future for your campaign, relying on SEO tools alone won’t make the cut. You may need the help of influencer marketing. By working with the right influencer, you improve audience development and brand discoverability, which encourages more reach, ROI and results. Influencers are the Key Creating websites and compelling content is easier than inviting the market to these platforms. You can improve the site all you want, but if it fails to gather attention, you […]

Making a great first impression

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Picking the right strategy for your business

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