The Viper Online Marketing Blog - SEO - PPC - APPS - SOCIAL - MOBILE

To Infinity and Beyond the App Store: Apps According to Consumers

Before you even brush your teeth in the morning, it is highly likely that you would have already turned to a mobile app for something or other. Whether it is to calculate your coffee budget or to find the location of a meeting, or to count calories, one thing is certain: Mobile apps are an integral part of today’s society. These days, applications (otherwise known as apps) play a major role in an individual’s “I-want-to-do/I-want-to-go moments.” Apart from entertaining and informing users, apps also serve as powerful tools in building deeper customer relations. The perfect mobile app marketing strategy is one that complements a business’ offline experience. When done right, […]

Online Marketing is Changing the Landscape of Advertising

Digital marketing has changed advertising, making it easier for companies to interact with their customers, and raising customer awareness about companies and their products. Traditional or print advertising remains relevant, but digital marketing has emerged as one of the most important marketing trends in recent years. Online marketing, for instance, utilises a variety of strategies to reach consumers — one example is search engine optimisation or SEO. The Figures that Stand Out: Online Habits The growth in smart phones, which now seem to be an essential item for most people, has meant that accessing the internet has become much more convenient. The prevalence of smart phones and the availability of […]

Taking Advantage of User-Generated Content

No matter how great your training may be, you are not your company’s best salesperson. That title goes to your customers. Surprised? Let us explain. Consumers are becoming more and more sceptical of advertising and celebrity endorsements; they now demand something authentic from the brand. Now, with the Web 2.0 being dominated by consumers themselves, user-generated content (UGC) is on the rise and according to Crowdtap, consumers trust it 50% more than they do other media. In addition, shoppers who consume UGC are 97% more likely to convert than those who do not, according to Business Insider. That means if you don’t use UGC to your advantage, you will likely miss out on a […]

All About Engagement: Social Media and Millennials

Today, it is more apparent than ever; the fact that we live in the age of technology. In particular, this has brought on changes to the advertising industry. Most notably, we can observe this in the increasing demand for digital marketing. Amongst other factors, what has prompted these cultural and economic shifts? The answer is in demographics and upbringing—the ageing consumers and the rise of the Generation Y. The latter, now commonly known as ‘Millennials’, have come to be the first generation of ‘digital natives’. They grew up using the internet, making them more capable than Gen Xers and the Boomers when it comes to all things technology. Obviously, with […]

The Fundamental Metrics of SEO

SEO provides a number of challenges for companies who are looking into building an empire online. The obstacles are worthwhile once companies have overcome them. SEO will assist business owners in developing a sustainable source of traffic for their website in the long run. Different search engines have their own distinct algorithm, and most aren’t shared to the public. This is why marketers spend most of their time examining different SEO channels. Yet, sooner or later they recognise that there isn’t a widespread metric for SEO. There are different ways to produce traffic for a business, but they will depend on a set of core metrics. Keyword Research Keyword research […]

Be Conversational: The Secret to Winning over Voice Search

The popularity of Siri, Google Now, and Cortana are causing businesses to face the challenge of optimising their websites for voice searches. According to Google, 55% of teens and 41% of adults talk to their smartphones when asking for directions or doing other activities like watching television, exercising, or cooking. Hence, websites need to make sure their content is easily searchable, not only through search bar searches, but also every time a person uses voice search. Long-Tail Keywords Many SEO experts say that one way to win over voice enquiries is to keep the website content conversational. Users are now typing in or asking Siri long keywords as if they’re […]

Influencers: Vital to Any Digital Marketing Strategy

2016 might be the biggest year for SEO. With voice search and more user-friendly platforms ahead, it’s no wonder brands set apart bigger budgets for their digital marketing strategies. If you aspire for a better future for your campaign, relying on SEO tools alone won’t make the cut. You may need the help of influencer marketing. By working with the right influencer, you improve audience development and brand discoverability, which encourages more reach, ROI and results. Influencers are the Key Creating websites and compelling content is easier than inviting the market to these platforms. You can improve the site all you want, but if it fails to gather attention, you […]

Take your Accounting Practice Online Today

Is Your Accounting Firm Searchable and Visible Online? Can your accounting firm be found by potential clients today? Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching for firms, from search engines to social media to online reviews. Studies have found that clients go through five stages when selecting an accounting firm: They recognise a need, begin the search, pick the contenders, narrow the field, and select the firm. How do you get your potential clients choose you? Get a professional accounting firm website. Your website must have appealing design […]

Marketing Your Plumbing Business in a Competitive Environment

Running a successful plumbing business poses numerous challenges. Entering the plumbing industry is by no means a get rich quick scheme, and all successful plumbers and owners of plumbing businesses have credited their success to hard work, excellent customer service, expertise, as well as a great marketing strategy. Many plumbers prefer to market their services the traditional way they make a minimum number of sales calls per week, hand out an X number of business cards each day, and knock on doors to introduce themselves to prospective clients. Many also ask existing clients for referrals and go back to them periodically with new offerings. While these marketing tactics are obviously […]

Be More Popular to Potential Customers by Establishing Your Presence Online

More and more customers are turning to the Internet to look for plumbing contractors like yourself online. Be visible to them by having a website and being active on different online platforms. Through Digital Marketing, You Can Be More Visible to Potential Customers You may be the best plumber in your town or city, but if you don’t market your services online, you’ll lose out on an important source of business and revenue growth. Customers Research Online Before Acquiring Services It doesn’t matter if you’re targeting residential, commercial, or industrial customers, studies indicate that 89% of consumers use search engines before acquiring services. Are you showing up in the search […]