It’s easy to believe that someone has already cracked the code of online marketing. As the laws of anything digital are just various compositions and strings of algorithms, it shouldn’t be that hard, right?
Yes, that’s almost always the carefree way to go about the idea. But, if you’re truly knowledgeable about the topic, you know that trying to beat the system can have very unfortunate repercussions.
As a digital marketing company in Perth with proven methods and procedures, we know too well that trying to get ahead by sheer force — without a sustainable plan — is a bad idea.
The Best Example That Hurt Millions of Businesses
Before complicated subjects such as ‘user experience’, ‘relevance’ and ‘unique content’ became the standard, SEO companies used to commit every mistake possible. Since the digital world used to be less complex, stuffing a website with keywords is what pushed its rankings – until the updates took place.
Google Panda Repercussion
This update either removed the website from the rankings or pushed it back to an out-of-the-grid results page that no one would care to look into. This affected websites with plagiarised and thin or fluffy content.
Google Penguin Repercussion
Same as the panda update, this one affected those who took advantage of the prior systems. Websites with questionable tactics were penalised or even banned from re-entering the results pages, forcing both SEO companies and businesses to scrap all their previous digital marketing efforts and start anew.
SEO Done Right the First Time and Every Time
With these updates, it’s clear that what triumphs are honest and natural means of doing things. A business done right will always produce better results. That’s exactly how we at Viper Online address our clients’ needs.